Ladbrokes strikes deal with PGA of Australia
Ladbrokes has entered into a three-year partnership with golf’s PGA of Australia.
Under the agreement, Ladbrokes will serve as the official online betting partner of the organisation.
Ladbrokes will also acquire the naming rights to the PGA Pro-AM Series and PGA Legends Tour, as well as run various activations at other major golf events in the country.
David Pryles, general manager, commercial, at the PGA of Australia, said: “To have an internationally renowned brand and market leader partner our Pro-Am, Legends events is a huge boost to professional golf in Australia.
“This alignment will benefit both PGA Professionals as well as amateur golfers and it’s great for the profile of our sport.”
Jason Kibsgaard, chief marketing officer at Ladbrokes, added: “We are very proud to be involved in sporting codes across Australia, and are excited to join forces with the PGA of Australia.”
Related article: Ladbrokes scores partnership with NRL’s Newcastle Knights