Ladbrokes to sponsor Rugby League Four Nations

Ladbrokes has agreed a deal to become the new title sponsor of the 2016 Rugby League Four Nations.

This year’s edition of the national team tournament, which is due to take place in England from October 28 to November 20, will now be known as the Ladbrokes Four Nations.

Ladbrokes will benefit from premium brand exposure at all matches, which will feature the national teams of England, Scotland, Australia and New Zealand.

“Ladbrokes are a fantastic partner to work with and very professional in their approach to the game,” tournament director Jon Dutton said.

“Some of the best players in the world will be in the country for the Four Nations this autumn and having Ladbrokes on board will enhance this competition on and off the field.”

Kristof Fahy, chief marketing officer of Ladbrokes, added: “We enjoy a terrific relationship with rugby league and it’s a sport that welcomes the value that the Ladbrokes brand is able to offer.

“We’re now extending the investment we’ve made in the sport in the UK to the international stage where we know we can have a real impact.”

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