Online gaming company M88 has agreed a deal to become the new main shirt sponsor of English Premier league football club AFC Bournemouth.
The two-year deal will cover the 2017-18 and 2018-19 seasons.
The M88 logo will appear on the front of Bournemouth’s playing shirts, while the company will also benefit from branding placement on various surfaces inside the team’s Vitality Stadium home ground.
In addition, M88 will work with Bournemouth on a series of fan promotions and live events that engage customers and help the club connect with football fans around the world.
“Last season the club reached new heights, with a very impressive ninth-place finish, and we look forward to another successful season both on and off the pitch,” an M88 spokesperson said.
“We are excited to engage with the passionate AFC Bournemouth fan base, and can’t wait to bring our loyal customers closer to the club.”
Neill Blake, chief executive at Bournemouth, added: “M88 is a partner that shares our ambition and aspirations as we look to grow in a new market and enhance our presence in Asia.
“We have an exciting season ahead, and we look forward to working with M88 for many years.”
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