Marathonbet ‘signals intention’ with Man City deal
Marathonbet has signalled its “intention as a global brand” after becoming Premier League champions Manchester City’s first-ever global betting partner.
Marathonbet will provide the matchday betting offering at City’s Etihad Stadium, with branded betting kiosks, for supporters once the 2018/19 season kicks off in August.
The online bookmaker will also provide the club’s fans with exclusive digital content themed around the first team fixtures and pre-match previews. Supporters will also get the chance to win ‘money-can’t-buy’ experiences through the partnership.
Marathonbet was the partner of City’s local rivals, Manchester United, until last month.
Natalia Zavodnik, chief executive at Marathonbet, said: “We are delighted to be able to announce this global partnership with one of the most exciting clubs in world football.
“The club share our ideas of innovation and providing their supporters and football fans alike with extraordinary odds, markets and experiences; something we saw with their record breaking 2017/18 season.
“This announcement is a marker of our intention as a global brand and we can’t wait to get started.”
Damian Willoughby, senior vice-president of partnerships at City Football Group, said: “We are delighted to welcome Marathonbet to Manchester City.
“Marathonbet shares our commitment to providing fans across the world with the best possible matchday experience, whether that’s at the Etihad Stadium or following around the world through digital platforms.
“Marathonbet has a great history of innovation and we excited by their plans to engage with City fans through this new partnership.”
Related article: Marathonbet returns in Russia