Marathonbet to boost profile with Sevilla sponsorship

Marathonbet has expanded its significant presence in football by signing up as the new main sponsor of Spanish LaLiga club Sevilla.

The deal will cover two seasons, from 2019-20 to 2020-21, with the operator’s chief executive, Natalia Zavodnik, underlining how the investment will provide a platform for future growth in the Spanish market.

Earlier this month, Spain’s igaming regulator, La Dirección General de Ordenación del Juego, said that online gambling revenue in the country had increased by 20.1% year-on-year in the first quarter of 2019.

Under the deal with Sevilla, which finished sixth in LaLiga last season, Marathonbet’s logo will feature on the team’s playing shirts, as well as in the stands and interview areas at the Sánchez-Pizjuán stadium.

The operator will provide fans of the club with exclusive content, offers and experiences.

Marathonbet has an extensive track record of commercial partnerships in football.

A year ago, the operator signalled its “intention as a global brand” by becoming Premier League champion Manchester City’s first-ever global betting partner.

Girona, which was relegated from LaLiga at the end of last season, is another partner of Marathonbet, while the operator also has deals with Ukrainian team Karpaty, as well as CD Municipal and Universitario de Deportes in Peru, Everton de Viña del Mar in Chile, and Liga Deportiva Universitaria in Ecuador.

Sevilla president José Castro said that Marathonbet would play a crucial role in the internationalisation of the club’s brand.

“It is essential for us to associate our brand with large international companies such as Marathonbet…not only from a financial point of view, but above all for the prestige.”

The team was previously sponsored by social gaming giant Playtika.