Pixelbet signs affiliate compliance deal with GiG

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Gaming Innovation Group (GiG) has signed an agreement with LeoVegas-owned esports betting and online casino operator, Pixelbet, to supply its automated affiliate marketing compliance tool, GiG Comply.

GiG Comply allows operators to scan and check affiliate websites for content including igaming code red words, links and regulatory requirements, set up using the operator’s own criteria and checklist parameters.

GiG said that the tool will enable Pixelbet to tailor its criteria to cover any market-specific requirements, ensuring the operator remains compliant in multiple jurisdictions.

“We are excited to partner up with GiG through its market-leading GIG Comply software,” said Eirik Kristiansen, chief executive of Pixelbet.

“This partnership will help Pixelbet ensure that our affiliates can continue offering high quality experiences that are fully compliant with regional regulations and requirements.”

Jonas Warrer, chief marketing officer at GiG, added: ‘“The growing demand for our compliance solution is a clear sign that we have created a solution that has become the go-to compliance tool within the iGaming industry.”

“It’s great to see that new and ambitious companies such as Pixelbet value the importance of marketing compliance, we look forward to supporting them in their marketing compliance efforts with GiG Comply.” 

Pixelbet owner LeoVegas has been using GiG Comply since it signed up for access to the tool in December last year.

This year, the supplier has agreed to provide its affiliate marketing compliance solutions to new operators including Greece-based Kaizen Gaming and online operator Marathonbet.

In February, Bet365 renewed its agreement with GiG to continue having access to the compliance tool.

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