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BBIN signs Asia-focused deal with Atlético Madrid

| By Robert Fletcher
Asia-facing online gambling software supplier BBIN has entered into a regional partnership with Spanish La Liga football club Atlético Madrid.

Under the agreement, BBIN will serve as the official igaming supplier partner of the team in Asia.

BBIN said it will now work with the club to further promote its brand across the Asian market.

Atlético Madrid, which is currently second in La Liga, is the latest team from the Spanish top tier establish a commercial partnership with an igaming business based in Asia.

In July, Real Madrid revealed Kok Sports as its new official sports betting sponsor in Asia, replacing China-facing operator brand ManBetX.

Asia-facing online betting operator M88 in September also agreed a new regional partnership with La Liga.

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