BetMGM in US first with Borussia Dortmund partnership
| By Daniel O'Boyle
MGM-Entain joint venture BetMGM has become the first US betting operator to partner with a German football club, striking a deal with Bundesliga giants Borussia Dortmund.
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The deal will include marketing placements and rights to player imagery and team logos.
In addition, the deal will include social media promotions and exclusive signup offers for fans, co-branded content on the club’s English-language social media channel and a BetMGM customer sweepstakes with “special Dortmund prizes.”
Benedikt Scholz, head of international/commercial and new business at Borussia Dortmund, said fans would also be able to stream the club’s matches trough the BetMGM app.