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Betway expands cricket sponsorship portfolio with Surrey CCC

| By Robert Fletcher
Online gambling operator Betway has entered into a commercial partnership with English country cricket club Surrey.

Betway branding will now feature on the back of the team’s T20 Blast shirts, as well as on various surfaces inside the team’s Kia Oval home stadium during domestic and international matches at the venue.

The operator already has sponsorship deals in place with a number of cricket properties and organisations including Cricket South Africa and Cricket West Indies, as well as former Surrey star Kevin Pietersen.

“We are extremely happy to be announcing our partnership with the Surrey County Cricket Club; it enforces our continued commitment to cricket,” Betway chief executive Anthony Werkman said.

Kia Oval managing director Charlie Hodgson added: “As we look forward to a hugely exciting season at the Kia Oval we’re very happy to be partnering with Betway, one of the UK’s most exciting and innovative betting companies.”

Betway is set to go public in the near future, with its parent company Super Group having agreed to merge with special purpose acquisition business Sports Entertainment Acquisition Corp in a $4.75bn deal that would see it listed on the New York Stock Exchange.

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