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FanDuel selects Genius Sports for new marketing drive

| By Robert Fletcher
Sports betting and daily fantasy sports operator FanDuel is to work with Genius Sports Group on a new marketing initiative, aimed at bringing in new customers and driving engagement.

Under the agreement, Genius and FanDuel will deliver data-driven campaigns across multiple digital channels, including display, video and connected TV.

Genius will use its digital marketing technology to personalize advert messaging and leverage real-time odds, stats and video highlights. Genius will also power the campaigns with its exclusive audience data, which it said will optimize ad spend.

The initiative will focus primarily around major sports league and competitions in the US.

“We are excited to help FanDuel grow its player base and optimize its marketing spend with our next-generation technology, media buying know-how, and expertise in using live sports data to drive customer growth,” Genius commercial director Josh Linforth said.

Read the full story on iGB North America.

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