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QuinnBet nets extension with Hibernian

| By Robert Fletcher
Online gambling operator QuinnBet has signed an extension to its partnership with Scottish Premiership football club Hibernian.
A-League betting corruption

The renewed deal will run for two years, covering the 2023-24 and 2024-25 season.

QuinnBet’s branding will appear on the front of the first team’s travel-wear range, which players will wear at all fixtures. 

The operator will also continue to benefit from a presence on screens and pitch-side LED at the team’s Easter Road stadium. QuinnBet began working with Hibernian in 2022.

“We really enjoyed working with the team at QuinnBet over the last 18 months,” Hibernian head of commercial Murray Milligen said. “It’s fantastic that we’ve been able to extend our partnership for two more years.

“Their commitment to raising awareness of responsible gambling is hugely important. We look forward to working closely with them to develop strategies to continue that.”

QuinnBet marketing manager Niall McPartland added: “We enjoy a fantastic relationship with the club. It is an honour for us to continue our sponsorship as the 150th anniversary of the club approaches.  

“We take our social responsibilities extremely seriously and would like to thank the commercial team at Hibs for all their support in ensuring that our partnership with the club has the promotion of responsible gambling to the fore.”

Safer gambling focus for Kindred

The deal comes after Kindred Group last month revealed it would use its shirt sponsorship of Rangers to promote its “Journey towards Zero” safer gambling initiative.

For the 2023-24 season, Kindred will replace its 32Red brand on the front of players’ shirts with the logo of sister product Unibet.

Unibet branding will be accompanied by the “Zero % Mission” slogan. This raises awareness of how Kindred is working to eliminate all revenue that it generates from harmful gambling.

The initiative will also aim to educate players about the tools available to keep gambling safe and enjoyable, as well as signpost where to go if they encounter problems.

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