OneBet, a new sportsbook that focuses on the World Rally Championship motor-racing series, has agreed a deal with Finnplay to broaden its service offering.
Under the agreement, Finnplay will provide OneBet with the ability to offer a range of other sports-betting options, such as pool betting, fixed odds and live betting.
OneBet will also be able to offer customers access to a full range of casino games.
“We are delighted to work with Finnplay on the launch of the OneBet sports-betting brand. Their solution allows our business to offer an array of betting products that today’s sports bettor demands,” OneBet managing director Morten Østberg said.
“As part of our launch strategy, OneBet has signed a multi-year contract as the World Rally Championship’s official sports-betting partner, which shall see unique and exclusive content accessible from the OneBet website powered by Finnplay’s technology stack.”
Erkki Nikunen, partner and vice-president of sales of Finnplay, added: “OneBet is an innovative and new sports betting brand, founded by a successful management team with years of sector experience.
“We are therefore delighted that they have selected Finnplay to provide their brand’s turnkey technology stack.”
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