Paddy Power switches marketing agency
Paddy Power has hired a new marketing agency after its association with Lucky Generals came to an end.
The betting operator, renowned for its colourful and often controversial campaigns, will now work with London-based Chime Sports Marketing. It has also hired creative agency WCRS to lead a one-off advertising project.
CSM did not repitch for the account, which was said to be worth £20m (€22.5m) when it was signed in 2015.
Paddy Power, which appointed Jonathan Devitt as chief marketing officer when it merged with Betfair last year, previously worked with BMB and Crispin Porter & Bogusky before signing with Lucky Generals in 2015.
Lucky Generals will continue to work with Paddy Power’s sister betting brand Betfair, which it signed with in 2016.
According to the Campaign Live marketing news website, Lucky Generals founder Danny Brooke-Taylor said: “We've enjoyed a hell of a ride with Paddy. Romping home some winners whilst clinging on for dear life. We will now proudly roar them on from the grandstand.”
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