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Paysafe launches new payments marketplace to support affiliate growth

| By Robert Fletcher
Payments platform Paysafe has launched a new initiative aimed at helping users leverage affiliate marketing channels to increase customer acquisition and develop new revenue-generating relationships.

The Paysafe Publishers Marketplace will be available to businesses across a range of industries and support brands of all sizes expand their market reach through affiliate partnerships.

Paysafe Publishers will help users facilitate B2B relationships, assist merchants with identifying and collaborating with similarly positioned brands to leverage their respective customer bases.

Skrill’s digital wallet will be integrated with the marketplace and serve as the main method of issuing affiliate payments, with users able to utilise affiliate partnerships such as content sites, pay-per-click advertising, social media, influencer, and coupon or cashback sites.

Paysafe Publishers will also be integrated with Revenue Tree, a network of affiliate performance marketers that drives over 15 billion website clicks per year and more than two million customer conversions per day.  

In addition, Paysafe said an integration with affiliate compliance monitoring authority Rightlander will help users protect their brand by giving visibility on their traffic sources. 

“We have always been passionate about affiliate marketing and are excited to launch a marketplace that creates an opportunity for online merchants to scale their respective businesses,” Paysafe affiliate marketing leader Sarafina Wolde Gabriel said.

“With Paysafe Publishers’ risk-free, performance-based approach, eCommerce merchants can increase sales, drive customer acquisition and identify other merchants with which to form revenue-generating partnerships.”

The new launch comes after Paysafe this month acquired Peru-based alternative payments platform PagoEfectivo as it continues to expand its presence in Latin America, having last month also purchased e-commerce payment provider SafetyPay.

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