DraftKings has expanded its partnership with the PGA Tour to become the first official betting operator for the golf tournament organiser.
Under the agreement, DraftKings will have rights in the US to use the PGA Tour’s trademarks, as well as rights to advertise within Tour media and Tour partner platforms.
DraftKings also secures content and video rights, allowing its sportsbook solution to create pre-game and post-game betting programming, as well as to distribute highlights to customers who have placed bets on PGA Tour events.
The deal comes DraftKings last July signed a multi-year content and marketing relationship to become the first official daily fantasy game of the PGA Tour.
“We are excited to further our relationship with the PGA Tour as its first official betting operator as well,” DraftKings’ chief business officer Ezra Kucharz said.