PIN-UP Global: Building a superstar team in the igaming industry

Talent acquisition is one of the main challenges in the highly competitive igaming industry with a study by Ernst and Young revealing that 75% of igaming companies consider this their main concern. And as a leading sector for innovation, technology and entertainment that is continuing to expand globally, finding top-quality talent is paramount to success.

Support and striving for success

“PIN-UP Global is not a family. PIN-UP Global is a team of passionate and highly intelligent professionals with a single purpose.”

In the competitive and rapidly evolving igaming industry, companies often foster a fast-moving and equally rewarding culture. Ilina believes success comes from support both inside and outside the company—leading to the best results.

“At PIN-UP Global, we support all our employees and work to make awesome projects and show results higher than they were yesterday. We are a team of professionals who work in harsh market conditions adapting to them every day.”

Ilina continues, “The sphere is extremely competitive and dynamic. Aside from professionalism in our sphere, we all must have a cool head and a good amount of ambition – after all, we are all here not only to make money, but also to achieve our goals. Another important aspect, not only to say but also to do, is being responsible for the results of our work.”

Attracting top talent

“The gambling industry needs to attract fresh knowledge, new technologies and clinical approaches.”

For Ilina, making igaming more desirable to the top talent currently outside of the industry is paramount to attracting skilled professionals as well as driving sustainability.

“The gambling industry needs to do proper work with the state to make the industry more transparent for banks and regulators, involving more and more operators in software certification and licensing.”

From a more personal viewpoint, PIN-UP Global actively encourages people to join the industry by focusing on shared values. This is a cornerstone of positive work relationships and a way to achieve common goals.

“Our values are based on a variety of things: to be leaders, to be professionals in their sphere, to be partners in teamwork, to be result-oriented and to be open and honest in communication.”

Soft skills

“The igaming industry is becoming very technological and digitalised, which is having a positive effect on the inflow of skilled professionals.”

In all industries, it’s important to build strong, personable relationships with clients but the igaming industry’s very foundation is built on these, helping to ensure high customer retention and a solid reputation. This is why Ilina puts reliability, persistence and a sense of humour in her top three qualities that she’s looking for in candidates.

She says, “What matters is soft skills – reliability, persistence and a sense of humour.”

Though these candidate skills alone don’t lead to PIN-UP Global’s success; it’s the continuous investment in its team that helps drive ambition.

“PIN-UP Global has a variety of training programs to help you get into your position, but we don’t limit our team’s growth, and we support everyone. It’s important to develop the sphere by achieving your goals – we have a lot of examples of successful managers,” Ilina explains.

Success and growth

Successful managers are at the core of PIN-UP Global; always striving to upskill the team and pushing them to be the best version of themselves. Ilina believes that this is only achievable with strong management skills, developed over time and with the help of the company and industry you’re in.

 “The price you’re paid and success in the industry depends on your management skills.”

 She continues, “It’s simple – there are goals, and you have to achieve them, and you can only do that as a strong team.”

Growth and appeal of igaming careers

For PIN-UP Global, having an A-star team to deliver results is paramount, and something that it continues to build on to get a competitive edge in the industry. With new technologies like artificial intelligence and augmented reality taking centre stage, the industry is opening its doors to skilled professionals that can really make a difference.

“We are always on the lookout for talented people – we want the best of the best here, all working together to achieve one goal”.