Raketech unveils new brand identity

Online gambling affiliate Raketech has launched a new brand identity, logo and website in an effort to reflect its responsible approach to business.

Established as a tech start-up six years ago, Raketech has continued to grow and added to both its workforce and senior management team since its launch.

This has included the appointment of Scott Collins, previously of PokerStars, as its corporate responsibility manager.

Michael Holmberg, chief executive of Raketech, said: “The Raketech 2.0 brand launch comes at the perfect time in our company life cycle and will better align our brand to represent our mission and vision.

“Over the past year, we have grown our workforce to over 100 employees, strengthened our business with acquisitions, entered into exciting new verticals and won industry awards along the way.

“Raketech’s new brand identity reflects where we are today and will continue to guide us into the future.”

Speaking about the addition of Collins to the Raketech team, Holmberg also said: “We appointed Scott to lead our corporate reputation and responsibility function, and he will act as an ombudsman to make sure we are fully compliant and raise the bar as a responsible business.”

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