Rightlander rolls out new bonus monitoring tool in Spain
Compliance monitoring specialist Rightlander.com has announced the launch of a new ‘fast track’ bonus tracking report for Spain in response to the government’s decision to restrict online gambling advertising during the novel coronavirus (Covid-19) pandemic.
Article 37 of Royal Decree 11/2020, which came into effect on 3 April, states that audio-visual communications for gambling operators will only be permitted to broadcast between 1AM and 5AM.
Other measures include a ban on targeted email communications and direct advertising on social media, as well as acquisition or retention campaigns that offer financial rewards, bonuses, discounts, free bets or games, odds multipliers or any other form of prize.
Rightlander.com said that its new special report will allow operators to quickly identify affiliate pages promoting bonuses alongside an operator’s brand.
The report will also locate ‘life changing’ keywords that might be used in affiliate marketing material, including specific terms that imply gambling can change a person’s life by improving either their lifestyle or appearance.
In addition, Rightlander.com said operators that opt into the new service will gain access to a list of affiliates sending Spanish traffic to their brand’s non dot.es domains.
“Judging from the influx of requests we've received this announcement made a sudden and big impact,” Rightlander.com founder Ian Sims said. “Rightlander is ideally positioned to make these sorts of snap decisions as we already have a substantial database of Spanish language affiliate sites that we scan regularly, although, until now that has mainly been for affiliate links to non-ES domains, as per the local regulator's guidelines.”
Media reports in Spain last week said that the government took the decision to limit marketing after the country’s gambling regulator, La Dirección General de Ordenación del Juego, revealed there had been an increase in gambling activity in recent weeks.
Spain had already seen its state-owned lottery Sociedad Estatal Loterías y Apuestas del Estado (SELAE) shut down operations.