Under the new agreement, Noah will work with RSI to promote both the BetRivers.com and PlaySugarHouse.com brands.
Noah will provide exclusive content for BetRivers, including weekly videos, while he will also be highly visible throughout media outlets and at multiple BetRivers locations, as well as feature in a BetRivers marketing campaign across television, radio, and billboard ads.
Playing in the NBA for over 13 years, Noah spent the majority of his career with the Chicago Bulls, before going on to play for the New York Knicks, Memphis Grizzlies and Los Angeles Clippers. He was named first-team All-NBA in 2014.
In 2010, Noah also set up the Noah’s Arc Foundation, which uses sport and art to provide children with the opportunity to create positive change for themselves and within their local community.
“Joining with BetRivers to create content for Chicago and beyond is a great way to connect with fans and to spread the word about Noah’s Arc Foundation and the positive impact we can have on the city’s youth,” Noah said. “I look forward to joining the team to enhance the betting experience while sharing my passion for basketball.”
RSI chief executive Richard Schwartz added: “We are thrilled to have a former Chicago Bull join our BetRivers family. Joakim Noah will bring his love, passion, and knowledge of basketball to help create a more engaging betting experience for our players.”