Asian online betting operator S36.com has entered a partnership with Spanish Liga football club Valencia.
The one-year deal will run for the duration of the 2016-17 season.
S36.com will serve as Valencia’s official betting sponsor in Asia, with access to club and player images for use in marketing campaigns across the region.
“S36.com reaffirms our support for the values of sport through this sponsorship deal with Valencia; through it we want to strengthen our leading position in the market for on-site betting, and together begin a sustained growth online with our unwavering commitment to transparency and responsible gambling,” S36.com vice-president Mr Hui said.
Peter Draper, director of marketing at Valencia, added: “We have a lot of interest in entering in China and continuing to develop our presence in all of the Asian markets, thanks to agreements such as this one with S36.com.”
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