SBTech has entered into a strategic partnership with affiliate software provider NetRefer.
Under the deal, SBTech will have access to the NetRefer Performance Marketing Product suite, which will enable the company to manage of all of its marketing activities.
NetRefer said the platform will allow for the “seamless control” of all SBTech operators “under one consolidated umbrella”.
“Offering NetRefer as part of our package will significantly enhance our clients’ operations, providing them with a unified view of their marketing campaigns and the opportunity to fully automate the affiliate life cycle – from signup, to CRM management and customer reporting,” SBTech chief executive Richard Carter said.
Timothy Buttigieg, chief operating officer at NetRefer, added: “We are ecstatic to partner with SBTech, empowering their vast portfolio of operators with our holistic Performance Marketing product suite.
“Through our platform, they will be able to make smarter marketing decisions and maximise their profits.”
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