Scientific Games launches OpenGaming in Colombia with Betsson

Customers of Colbet, in which Betsson acquired a 70% stake in last year, will have access to Scientific Games’ portfolio through OpenGaming, which allows access to both the supplier’s own games and content from third party suppliers such as Big Time Gaming and ReelPlay.

Betsson Group director of gaming Ciara Nic Liam said: “It is important for us to offer a premium experience to players in Colombia and by launching with one of the industry’s pre-eminent content aggregation platforms, we are able to do exactly that.

“With the addition of Scientific Games’ in-house content and titles produced by leading studios in the initial roll-out phase, we can continue to present our customers with an ever-growing content catalogue with widespread appeal.”

The deal will strengthen Bettson’s presence in Latin America, following its acquisition of Inkbet earlier this month.

Dylan Slaney, senior vice president gaming digital at Scientific Games, added: “Betsson Group has big plans across both Colombia and the LatAm region and we are sure that our offering will appeal to its players across a wide demographic.

“This partnership represents the first step for OpenGaming in a vibrant market. Our sights are firmly set on building sustainable success across LatAm, one of the most important growth areas in the world for the igaming industry.”