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Sisal signs horse racing content agreement with XB Net

| By Nosa Omoigui
North American content supplier XB Net has signed a deal to provide Italian operator Sisal with its US horse racing content.

XB Net’s coverage spans 60 racetracks across North America, around which Sisal will be able to fill its programming timetable using “rapid-cycling betting opportunities”.

The deal marks a continuation of XB Net’s global expansion, having signed a similar deal with Betfred last year.

Simon Fraser, senior vice president of international at XB Net, said: “Sisal is a giant brand whose expertise and trademark customer care is best in class. Therefore, it’s a perfect moment to partner with their optimised Italian sportsbook, which has quickly embraced the merits and utility of North American racing.

“Wherever you set your scene in the world, delivering the right content at peak leisure times remains paramount during a new era of variability for any sportsbook tab. XB Net’s wide range of low-latency racing solutions and racetracks are now ensuring the requisite elasticity for Sisal.”

Sisal’s managing director of betting Massimo Temperelli added: “During recent lockdowns, our customers soon came to appreciate the fresh excitement and value that US racing brings to their betting experience, providing a trustworthy and regular flow of quick-fire betting opportunities which hit the mark, whether they’re interested in watching one race or the entire card.

“Since Italy’s daily domestic racing is primed to transition neatly into high-quality evening meetings stateside, top-class 24/7 programming is now the new normal for our players, thanks to this developing collaboration with XB Net and their expertise in wagering solutions. We can’t wait to see how these progressive products continue to perform over the forthcoming highlights, like the Breeders’ Cup World Championships.”

Earlier this month, Sisal partnered with telecommunications giant BT as part of its bid for the fourth UK National Lottery licence.

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