Sky Bet links up with Fresh 8 Gaming

Sky Bet has entered into a multi-year partnership with Fresh 8 Gaming.

Under the agreement, Fresh 8 will launch its personalised ad serving platform across Sky Bet’s content estate.The deal will cover key online and mobile application content channels, as well as rolling out Fresh 8’s SDK to deliver personalised in-app adverts.

“This is a key deal for Sky Bet ensuring that we achieve maximum conversion from our high profile content deals,” Sky Bet’s head of acquisition and media, Sarah Orrill, said.

Andrew Sharland, managing director of Fresh 8, added: “Sky Bet are at the forefront of betting innovation, with a firm focus on customer personalisation across their extensive content estate.

“We are delighted that they have yet again chosen Fresh 8 to realise their goal of tying in smart, user personalisation with an on-site transactional opportunity across key acquisition and retention channels.”

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