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Betfair International signs Ronaldo Nazário as brand ambassador

| By Richard Mulligan
Betfair International has signed Brazilian football legend Ronaldo Nazário as a brand ambassador.

The former Real Madrid, Barcelona and Internazionale forward joins Betfair alongside his former teammate Rivaldo, with the pair having starred together as Brazil won the 2002 FIFA World Cup 20 years ago this month.

Betfair International, which is part of Flutter Entertainment, said the brand will join with the two-time World Cup winner and three-time FIFA World Player of the Year on a series of exciting activations and premium content.

“Joining the Betfair team of ambassadors is an honour, I will wear, once again, the same shirt as Rivaldo, something we did 20 years ago and makes us very proud to this day,” said Ronaldo Nazário “I have no doubt that this partnership with Betfair will bring many amazing experiences to football fans. In a World Cup year, fans can expect a lot of news from Betfair and Ronaldo together, every result is possible.” 

Betfair International is the official sponsor of Conmebol Libertadores and Sudamericana, the second-most prestigious club competition in South American football, in addition to having the naming rights of the Campeonato Carioca in the 2022 season. In May of this year, Betfair International announced a sponsorship deal with Brazilian club side Palmeiras and master sponsorship of their women’s football team for the next two years – the agreement includes official and exclusive digital content on the club’s platforms.

Kimberley Daly, managing director for Betfair International, said: “We’re very excited to have the legendary Ronaldo join our stable of ambassadors, joining forces with his World Cup winning compatriot Rivaldo. With such high-calibre ambassadors, Betfair gets closer to Brazilian sports fans and bettors and we are keen to deliver the most premium experiences a betting company can offer.”

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