The partnership sees DraftKings become the Hornets’ exclusive official daily fantasy sports partner, and the operator said it would greatly increase its presence in North Carolina.
Along with access to Hornets trademarks and logos, the deal also includes DraftKings-branded LED signage to be featured courtside and on the basket stanchion, as well as logo displays on top of the backboards at the Hornets’ home venue, the Spectrum Centre.
The two companies will also collaborate on social media promotions and content to further align their brands. Together, they will develop a free-to-play Hornets themed predictive game, which will be integrated with the team’s mobile app.
The partnership also includes VIP experiential events at games, including press conference access, courtside shootarounds, and coach and staff meet-and-greets.
“Charlotte Hornets basketball games are must-watch TV for the NBA, and we look forward to providing Hornets fans with a best-in-class gaming experience,” said Ezra Kucharz, chief business officer at DraftKings.
“We look forward to deepening our business relationship with the Hornets organization through this new agreement and showcasing DraftKings in North Carolina.”