Under the agreement, FanDuel may use the Yankees’ logo and other assets for marketing, while FanDuel will also allow its VIP customers access to premium hospitality tickets at Yankee Stadium.
In addition, FanDuel signage will appear at Yankee Stadium and during Yankees television broadcasts.
Mike Raffensperger, CMO of FanDuel Group, said the Yankees’ iconic status made him especially happy to make this deal.
“There is no more globally recognised sports brand than the New York Yankees, and as a New York-based company we’re delighted to remain partners with our hometown team,” he said. “One of our company values is to be absurdly fan-focused and there is no fanbase more passionate about their team than Yankees fans which makes this a natural fit.”
The deal will build on an existing agreement between the operator and the Major League Baseball (MLB) franchise, that made FanDuel an official daily fantasy sports partner of the team.
Michael J Tusiani, the New York Yankees’ senior vice-president for partnerships, said the deal should enhance the FanDuel brand not just in New York but also in New Jersey and Connecticut.
“We are very excited to be continuing our relationship with FanDuel – our partner since 2020,” he said. “We hope that FanDuel’s Yankee Stadium presence and customer engagement will continue to strengthen its brand as a sports betting operator within the tri-state area.”
Online sports betting launched in New York in January of this year, with FanDuel one of only nine operators permitted to do business.