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Unibet extends support of French grassroots football

| By Marese O'Hagan
Kindred has announced that its sportsbook brand Unibet will continue to sponsor 300 amateur football clubs in France as part of its “Au Coeur Du Football” (At the Heart of Football) campaign.
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Unibet will donate 10,000 football kits, including jerseys, shorts and socks, and items of clothing to players and volunteers for the fourth year in a row.

In addition, Unibet will use digital tools to support administration in clubs.

“We are very proud to continue supporting amateur football by financing the jersey kits of more than 300 clubs and 10,000 players everywhere in France,” said Mathieu Drida, general manager, France at Kindred.

“Due to the current pandemic, a lot of clubs have experienced a massive drop in revenue and have seen their number of licensees decreasing. It was natural for us to strengthen our engagement with the Au Coeur Du Football programme and renew for a fourth season.”

Clubs can apply for the programme until 28 February, with the teams to be selected announced on 22 March.

“We have saved about €4,000 thanks to the football kits we have received and the extra donation earned via our social media activity,” said Regis Mace, goalkeeper for Centre Bretagne FC.

“It represents about 15 per cent of our annual budget and has also helped to improve the image of our club.”

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