SportPesa signs up to sponsor Pro14 Final

SportPesa has agreed a deal to become a partner of the final stages of this year’s Pro14 club rugby union competition.

Under the agreement, SportPesa will serve as the official gaming partner of the Pro14 Final Series end-of-season knock-out tournament, which takes place in Dublin, Ireland, on May 26.

SportPesa will receive branding exposure at all games during the competition.

“Everyone at SportPesa is incredibly excited about our partnership with PRO14 Rugby,” SportPesa’s UK head of marketing Shaun Simmonds said.

“Whilst we have a strong heritage in the sport, having supported local rugby in East Africa and sponsored the Kenya Rugby Sevens team, this partnership underlines the company's diversification into Europe and South Africa.

“To be sitting at the top table of the sport alongside some of the most powerful brands on the planet is testament to the great work my colleagues have done in recent times; we’re looking forward to accelerating that growth further thanks to this partnership.”

Dermot Rigley, commercial and marketing director at Pro14 Rugby, added: “We’re really pleased to have SportPesa on board as we look forward to a weekend of cracking Pro14 Semi-Finals, not to mention the drama that will unfold in our Champions Cup Play-Off game.

“SportPesa are a fresh, innovative company whose mission and core values ensure they work hard to give back to the local communities they are involved with and that’s in keeping with our own ideals.”

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