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Sportradar extends ad:s paid social media advertising to Snapchat

| By Robert Fletcher
Sports data company Sportradar has expanded its ad:s marketing technology into visual instant messaging app Snapchat.

Sportradar said integration with Snapchat creates a new channel for betting operators to engage and acquire customers using its ad:s paid social media advertising service.

According to Snapchat, the app has an average audience of 375 million active daily users and over 750 million monthly active users, while age and location targeting capabilities mean only legally qualified audiences will be able to view betting-related adverts.

Ad:s solution

Launched in January 2019, the ad:s paid social solution uses data driven automation and programmatic technologies to generate advert creatives and targets their delivery to consumers of legal age on social media

Features of ad:s include measurement tools that optimise performance in real time, campaign management and automated creative production featuring the latest sports fixtures and betting odds.

“This partnership will provide the real money gaming operators the opportunity to dynamically reach millions of sports fans of legal gambling age in legal locations with unique creative, real-time game stats, betting odds and more,” said Ross Hartnett, real money gaming manager at Snap Inc, owner of Snapchat.

“By combining Sportradar’s industry expertise with Snapchat’s advertising products, we look forward to continuing to innovate unique user experiences for operators and Snapchatters.”

Sportradar’s global director of advertising sales, Florian Geheeb, added: “More than three billion people worldwide actively engage with social media each month, so operators are increasingly turning to paid social advertising to boost their acquisition campaigns as it’s a great tool for targeting defined customers.

“By integrating our industry specific advertising solution into Snapchat, one of the world’s most consumed and strategically important social media platforms, Sportradar is unlocking a new channel to optimise the marketing performance of sportsbook operators.”

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