STS secures partnership with Ekstraklasa club
Polish bookmaker STS has agreed a deal to become the new main shirt sponsor of Jagiellonią Białystok, which plays in the country’s Ekstraklasa top-tier club football competition.
The two-year agreement will cover the 2017-18 and 2018-19 season.
The STS logo will appear on the front of players’ shirts, while the company will also benefit from branding exposure on various surfaces inside the team’s Białystok City Stadium.
STS will also work with the club on a series of fan-focused activities, such as joint marketing campaigns.
In addition, STS will organise and run a special fan zone at certain Jagiellonią Białystok home matches, while a betting area will now be set up at the Białystok City Stadium.
STS president Mateusz Juroszek said: “STS is the largest private sponsor of Polish sport; we are the official partner of the Polish national football team and also support sports clubs throughout the country.
“The expansion of our sponsorship with Jagiellonia is ideally suited to our development strategy.”
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