Unibet nets new deal with PSG
Unibet has entered into a two-year partnership with French Ligue 1 football club Paris Saint-Germain.
The operator, part of Kindred Group, will now serve as the team’s official betting partner.
Unibet will also receive branding exposure inside the club’s Parc des Princes home stadium.
In addition, Unibet and PSG will work together to offer customers a range of exclusive digital content.
“We are delighted to welcome Unibet to the Paris Saint-Germain family; we both share the same spirit of conquest, a passion for football and a strong desire to impose our brand in very competitive markets,” PSG sponsoring director Marc Armstrong said.
“By joining forces with Paris Saint-Germain, Unibet will gain great visibility both in the stadium and in the virtual community of Paris Saint-Germain.
Mathieu Drida, general manager of Kindred France, added: “With Paris Saint-Germain, Unibet intends to increase its reputation throughout Europe and offer its players exclusive content, closer to the game.”
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