Unibet has agreed a deal to become the new title sponsor of the Professional Darts Corporation’s (PDC) Premier League Darts.
The three-year agreement will run from 2018 to 2020, with the competition to be renamed as the Unibet Premier League.
Unibet, part of the Kindred Group, has sponsored a number of major PDC events in recent years, since commencing its partnership with the organisation in 2014.
The operator has supported recent editions of the World Grand Prix, Champions League of Darts, World Series Finals and the Melbourne Darts Masters.
“The Unibet Premier League will be bigger than ever in 2018, with our success in the UK, Ireland and more recently the Netherlands leading to the introduction of a league night in Berlin next year, and it promises to be a special tournament,” PDC chairman Barry Hearn said.
“The Premier League’s growth since 2005 has been a phenomenon in British sport and it’s another boost that Unibet were so keen to add this prestigious event to their growing darts sponsorship portfolio.”
Ebba Ljungerud, chief operating officer of the Kindred Group, added: “Darts has been one of the fastest growing sports in our sponsorship portfolio in the UK and we are extremely excited about extending our partnership with the PDC to become the new sponsor of the Premier League.
“Darts is an action-packed betting sport and we will continue to bring our best-in-class activation and offer to all the fans.”
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