WBSC Europe signs Sportradar as inaugural partner
The newly formed World Baseball Softball Confederation Europe (WBSC Europe) has struck up a partnership with Sportradar.
Under the agreement, Sportradar, which becomes the inaugural partner of WBSC Europe, will serve as the organisation’s service provider.
Sportradar will provide WBSC Europe with its OTT platform solution, which will offer live and on-demand streaming of various baseball and softball tournaments across Europe.
The deal covers competitions such as the European Championships, Super6 and Youth Championships.
WBSC Europe was formed last week through the merger of the European Softball Federation (ESF) and Confederation of European Baseball (CEB).
“This a unique chance to position our sport on a strong, joint platform; we see a lot of potential in this project for the growth of our game and are very happy to have Sportradar as a partner on our side,” CEB vice-president and head of marketing and media, Rainer Husty, said.
Rainer Geier, managing director of OTT at Sportradar, added: “This new initiative will help enhance the popularity and visibility of both softball and baseball across Europe with both live and on-demand broadcasts and video content available for fans.”
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