Wellbet scores Asia-focused deal with PSV

Asian-focused online bookmaker Wellbet has entered into a partnership with Dutch Eredivisie football club PSV Eindhoven.

The deal will run from January 1, 2018, through to June 2020.

Wellbet, which was previously the official Asian presenting sponsor of Italy’s Serie A top tier, will now serve as the club’s official betting partner.

“It is generally known that PSV has been exploring sponsorship possibilities from the sports betting market for some time,” PSV chief executive Toon Gerbrands said.

“In addition this shifts our sponsor strategy to markets outside Europe, and Asia is undoubtedly a very interesting market.”

Mark Lu, director of communications at Wellbet, added: “We faithfully believe that the co-operation between PSV and Wellbet will be a perfect alliance.

“Wellbet and PSV share the same corporate colour identity, this synergy is perfect proof of our common understanding and passion for the game of football.”

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