Former Manchester United, Paris St Germain and Barcelona star Zlatan Ibrahimovich has taken on an ambassadorial and development role with Swedish betting operator Bethard.
The Swedish international footballer, who recently signed for US team LA Galaxy, has become an ambassador for Bethard and will also engage in the on-going development of the company’s offering.
Ibrahimovich said he has rejected working with a number of betting firms in the past.
He said: “I have obviously been intensively courted by betting companies throughout my career, but up until now I have not been presented to anything that has triggered me.
“With Bethard, there was something different. It’s a company with Swedish roots, the founders are from my home town and they are true challengers who really wants to do things differently.”
Bethard.com operates out of Malta and is currently licensed in Malta and in the UK. The company is actively seeking licenses in a number of jurisdictions and expects to be present in most key European markets by 2020.
“We have taken a bold decision to start building a next generation sports betting brand and we are of course super excited to welcome Zlatan onboard,” said Erik Skarp, co-founder and chief executive of Bethard Group.
“This move marks the starting signal for us. We have taken a bold decision to start building a next generation sports betting brand and we are of course super excited to welcome Zlatan onboard.
“Through the agreement we will not only have an outstanding brand ambassador, but also a very engaged co-owner who I know will push us relentlessly forward.”