Oddschecker Global Media, the affiliate marketing subsidiary of the The Stars Group-owned Sky Betting and Gaming, has struck a deal to acquire football statistics portal WhoScored.com.
Under the deal, Oddschecker will have access to WhoScored’s data from 500 football leagues, 15,000 teams and 250,000 players and its proprietary player rating algorithm.
Toby Bentall, chief executive officer of Oddschecker Global Media, said WhoScored’s popularity in Oddschecker’s target regions was a major reason for the deal.
“I am delighted to welcome the WhoScored team to Oddschecker Global Media,” Bentall said. “WhoScored.com is a well-established site with a fantastic product and brand which draws a strong audience in our key target territories.
“The acquisition will enhance our strong product offering while the integration will allow WhoScored to leverage our core strengths, thereby delivering growth to both businesses.”
Cristiano Acconci, founder and chief executive of WhoScored, added that the joint popularity of both companies among football fans made the deal ideal for WhoScored.
“I am thrilled that WhoScored will be joining Oddschecker,” Acconci said. “We share the same passion of serving football fans around the world with outstanding content.
“Their global presence, innovative technology and extensive commercial experience makes them the perfect partner to help accelerate WhoScored’s growth. The team looks forward to developing the product further while leveraging the talent of our new colleagues.”