Flutter, owner of major European betting brands such as Paddy Power and Betfair, said a desire to promote greater industry responsibility in European gambling was the driving force behind joining the organisation.
EGBA secretary general Maarten Haijer said: “We are very pleased that Flutter has joined the EGBA family and welcome its commitment towards our ideals of sustainability and fostering a stronger culture of safer gambling in Europe.
“We are determined to ensure Europe’s online gambling sector is more united and coordinated in its objectives and responsibilities, and we continue to invite Europe’s other reputable online gambling companies to join us in this mission.”
EGBA has recently shown its commitment to a safer gambling market in the continent. Its inaugural safer gambling report showed an increase in the use of responsible gambling tools, and the body was recently showed its support for electronic ID proposals across Europe.
Flutter’s chief legal officer Pádraig Ó Ríordáin added: “Safer Gambling and sustainability are paramount to everything we do at Flutter, so joining the EGBA was a natural fit for us. We look forward to working with other members to ensure the online gambling sector within Europe is more united on our role and responsibilities.”