Parimatch Tech acquires Mr.Fish and PokerMatch

| By Robert Fletcher
Parimatch Tech has completed the acquisition of performance marketing business Mr.Fish and Ukraine-facing online poker room PokerMatch.

Financial terms of the deals were not disclosed, but Parimatch Tech said that the double acquisition would allow it to expand its entertainment and marketing product portfolio further, as well as provide Mr.Fish and PokerMatch with new global growth prospects.

Mr.Fish – previously owned by JKR investment group – offers a range of digital services including affiliate marketing, SEO, media buying, retention, reactivation, PR strategy, creative, design and influence marketing, operating a number of business units.

“A good partnership is when both the investor and the company owner seek out the best ways to bring the maximum value to the company at different stages of its development.

“We believe that Mr.Fish will reach its highest potential when tightly integrated into Parimatch Tech structure”, Alexander Gusev, CEO and co-founder of JKR Investment Group, said.

These units include igaming-focused marketing agency Digital Chain, CPM advertising network Vadideo, CPA network Papa Karlo, global marketing agency Global, and freelance copywriting website Copylancer.

PokerMatch is an online poker room product that is partnered with the All-Ukrainian Match Poker Federation and is also title sponsor of the Ukrainian national poker team.

The two assets will be integrated into Parimatch Tech’s marketing and business strategy.

“Parimatch Tech is excited to join forces with PokerMatch and Mr.Fish to help achieve our big goal – exploring and expanding the entertainment possibilities our users experience by interacting with the Parimatch brand,” Parimatch co-chief executive Maksym Liashko said.

“We are certain that the synergy of our expertise will lead to strengthening of the brands of all parties involved. Our business philosophy and approaches are quite similar, and we are excited to join forces with Mr.Fish and PokerMatch to further build and expand our entertainment ecosystem.”

The double deal come after Parimatch Tech franchise partner Parimatch Russia last month appointed Dmitry Sergeev to lead its expansion across Central Eastern Europe.

In July, Parimatch rebranded to Parimatch Tech, as it shifted to offering its marketing and technology as B2B solutions for franchise partners. 

The supplier said this shift would also generate greater brand awareness among prospective partners for its technology solutions offering.

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