In his new role, Hurtado will lead the development of Pariplay’s in-house games studio and proprietary content.
Hurtado has ten years of industry experience. Most recently, he held the role of head of product operations at Gamesys. He previously held positions at 888 Holdings, Unibet and Betsson.
Hurtado also managed operator brands at Casino Euro, Norges Automaten and Suomiarvat.
“It is a privilege to be joining a company with a well-earned reputation for excellence in both aggregation and the production of its own high-quality in-house content,” said Hurtado.
“My goal now is to use my own industry experience to drive forward Pariplay’s games development strategy so that we can put our titles in front of as many eyes as possible around the world.”
The appointment comes as Pariplay works to expand its presence worldwide. Most recently, in June, the company was granted a Greek supplier licence following the process for online gaming licences opening in October 2020.
“Joey brings the sort of experience and deep industry knowledge that will prove invaluable as we implement our growth strategy for proprietary games content,” said Adrian Bailey, managing director at Pariplay.
“I look forward to working together as we continue to make rapid progress in an ever-increasing number of regulated markets.”