Hendricks will be tasked with developing growth strategies for the in-house games team, as well as liaising with operator partners around the world.
Hendricks takes on the new role having most recently served as chief operating officer at Gameart.net, prior to which he was head of product at the slots developer.
He also had a spell as game product owner lead for Malta and senior game product owner at NetEnt, as well as casino games producer at Play’n GO.
“This is an exciting time for everyone at Pariplay and in particular, the newly launched Wizard Games studio brand that has created waves in the industry already following the announcement of its launch,” Hendricks said.
“We are blessed with a highly skilled creative team, and it is important that we can continue to demonstrate to operator partners’ products that can really deliver. The product roadmap for 2022 is exciting and I am determined to build on our current momentum to deliver strong growth.”
Wizard Games managing director Joey Hurtado added: “Deane’s impeccable credentials in the industry as a leader and innovator will serve us well as we embark on our journey.
“His appointment is in itself an illustration of just how serious and determined we are to make a lasting impact by delivering the best possible products for our operator partners around the world.”