The Parx brand will promote responsible gaming consumer education at its sportsbooks, via its BetParx app and on its digital channels.
Launched in 2019, the campaign promotes four key principles of responsible sports betting including setting a budget and keeping to it, ensuring gambling is social, knowing the odds and only wagering with trusted and licensed operators.
“Responsible gaming is an integral part of Greenwood Racing’s sports betting strategy,” Parx chief marketing officer Marc Oppenheimer said. “We’re excited to extend our long-standing commitment to responsible gaming consumer education through this partnership with the AGA.”
AGA senior vice president Casey Clark added: “The AGA is thrilled to welcome Parx Casino and BetParx as Have A Game Plan campaign partners. The expansion of legal sports betting options—to 130 million Americans today—reinforces the importance of bringing together as many voices as possible to educate consumers on responsible wagering.”
Parx joins campaign partners from across the gaming industry such as Barstool Sportsbook, BetMGM, DraftKings, Delaware North, Entain, FanDuel, MGM Resorts International, Penn National Gaming and Rush Street Interactive.
The AGA has also secured the support of sports and media properties such as Nascar, the National Hockey League, the Ultimate Fighting Championship and golf’s PGA Tour.