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Affinity Interactive announces two senior hires

| By Robert Fletcher
Omnichannel gambling business Affinity Interactive has appointed Scott Butera as chief executive of its Sports Information Group (SIG) arm and Brad Egnor as chief marketing officer for artificial intelligence (AI).
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Butera, an entertainment and hospitality executive with more than two decades of executive gaming experience, will lead the SIG business and be responsible for forming partnerships and ventures that leverage SIG’s Daily Racing Form content and brand.

He will also oversee the expansion of AI’s advance-deposit and sports wagering capabilities.

Egnor will assume responsibility for strengthening AI’s digital performance marketing capabilities across its business units including casino, Daily Racing Form and DRF Bets.

An experienced industry executive, Egnor previously held senior roles with San Manuel Casino and Resorts Worlds Casino in New York City.

Both Butera and Egnor will assume their new positions at Affinity Interactive with effect from 1 April.

“Affinity Interactive is thrilled to welcome Scott and Brad to our leadership team, and we are certain that they will be valuable additions in helping us create deeper customer engagement and further captivate diverse audiences,” said Andrei Scrivens, who was appointed chief executive of Affinity Interactive in November last year.

“As AI continues to lead the way in meeting the growing demand for online gaming products and omnichannel casinos, Scott and Brad bring relevant skills, networks and experiences that will inform our business strategy. 

“We look forward to taking AI’s digital marketing performance to the next level and providing customers with a truly exceptional gaming experience.”

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