Aspire Global has named Morten Hauge as head of sports as the firm continues preparations for the launch of its new sportsbook.
Hague has spent 12 years working in the online sports betting industry and had spells with leading operators such as Betfair, Betsson and Unibet.
During his career in the market, Hauge has spent time working in data-driven sports life cycle strategy, in addition to commercial activities, CRM, customer journey, trading, risk management and product.
“I am genuinely honoured to join Aspire Global, and am relishing the opportunity to begin work on creating one of the best sportsbook experiences in the industry, using my extensive experience and knowledge of both client demands and player behaviour,” Hauge said.
Tsachi Maimon, chief executive of Aspire Global added: “It is important for us not only to offer the leading sportsbook product, but also to have top-level talent with the experience necessary to monetise it most effectively.
“I’m certain that Morten will be a great addition to our team and will contribute greatly to our projected growth, both in terms of sports and overall.”
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