Gambling software developer BOSS. Gaming solutions has announced Jeff Letlat, formerly of Betsson Group and Adjarabet, as its new chief executive.
Letlat has joined the supplier following a spell as general manager for Latvian casino operator Storm International.
Prior to this, he spent over a year as director of retention at Georgian operator Adjarabet – in which Paddy Power holds a controlling stake – and had five years with Betsson, serving in various roles such as customer insights manager and CRM manager for its Star Casino brand.
Earlier in his career, Letlat also had a spell as payment and fraud analyst with YouWin, as well as VIP account manager and sales representative at Betway.
Speaking about his new role at BOSS., Letlat said he intends to strongly focus on responsible gaming in order to help customers avoid gambling-related harm. He said that while he considered gambling a form of entertainment, he would focus on ensuring that the supplier provided a full range of player protection controls, and ensure minors could not gamble using its products.
Catalina Lukianenko, chief operations officer at BOSS, added: “We are excited about the upcoming changes inside of the company and are pleased to welcome our new CEO, Jeff Letlat.”