Clarion Gaming has agreed a strategic partnership with the All-In Diversity Project, enforcing its mission to support under-represented members of the industry.
Under the terms of the partnership Clarion brands, including iGaming Business, will provide a platform for the All-In Diversity Project helping to disseminate news, host webinars, and feature the project and related initiatives.
All-In Diversity will also have a presence at Clarion Gaming’s leading business to business events including ICE London, which takes place 5-7 February at ExCeL, London, UK.
Clarion’s portfolio includes many of the industry’s best known event, training and publishing brands and the business has taken steps recently to publicly advocate its support for a more inclusive industry.
Earlier this year, the events company revised its code of conduct including new guidance on gender representation and dress codes for stand staff.
Clarion Gaming managing director Kate Chambers said formalising its long-term support for the All-In Project underlines Clarion Gaming’s commitment to diversity and inclusion.
“We are delighted to lend our support to the objectives set out by the All-In Diversity Project. We believe more needs to be done not only to improve access, diversity and inclusion in gaming but in general to modernise the culture of gaming and better reflect its aims to become recognised as a responsible, technology-led part of the entertainment industry,” she said.
Earlier this year iGaming Business ran its first Most Influential Women feature, with founders of All-In Christina Thakor-Rankin and Kelly Kehn making up part of the industry judging panel.
Following the feature, All-In ran an event in conjunction with the magazine inviting the Most Influential to discuss the best ways forward in terms of improving diversity, as well as to create a networking forum.
Chambers added that she hoped that collaboration “will continue and develop into other events and initiatives.”
Thakor-Rankin said: “Clarion Gaming is active throughout the gaming space and is uniquely positioned to connect businesses in every gaming vertical and in every jurisdiction. The organisation is an ideal strategic partner and will help us to educate, engage and inform businesses of all sizes about the importance of diversity and inclusion in helping to meet commercial objectives and in particular recruit the next generation of talent.”