Graham has experience in a number of sportsbook marketing operational roles including Ladbrokes, Catena Media and Sportingbet.
He assumes the leadership role from his previous client-facing position as head of marketing operations, after joining FSB in 2020. Graham was responsible for leading the marketing operations department throughout 2021 as the suppliers’ operational services division achieved record annual revenue.
He will now lead a team managing the organisation’s marketing strategy across Europe, North America, Africa and Latin America. The news follows FSB’s expansion to South Dakota late last year.
Ian Freeman, chief revenue officer at FSB, said: “It’s been a transformative 12 months for FSB. As we’ve grown it’s become essential for us to build out an expanded, dedicated, talented team to drive our global corporate marketing strategy. Chris is the right person to lead this international team forward.
“Chris has a dynamic blend of tier 1 B2C operator experience and strong B2B marketing flair. It’s a combination that will add real depth to our business development team.”
Graham, now head of B2B marketing at the company continued: “The last year has been an exhilarating time to be at FSB. Watching the company grow rapidly across Europe, North America and Africa has made us all feel part of something special. This is an organisation that’s going places.
“My job now is to build on this momentum and power forward our unique proposition of offering truly curated sports betting and igaming experiences to ambitious, major operators. It’s a big year ahead and I’m excited about the opportunity that awaits us globally.”
Graham takes up his new role after the supplier announced its appointment of former SkyBet trading risk leader Kyle Brady earlier this month.