i3 Interactive makes senior hires to support Blitzbet launch

Online gambling platform developer i3 Interactive has appointed Andrew Lee and Ian Marmion to its management team to support the launch of its new Blitzbet sportsbook brand.

Lee will take on the role of managing director at Blitzbet, while Marmion has been appointed as trading director for the brand.

In his new role, Lee will assume responsibility for the performance, growth and strategic direction of i3’s sports betting business and casino products, including the launch of BlitzBet.

Lee has been involved in the online gambling industry since 2000, having had spells as managing director at William Hill Online and managing director of sportsbook for The Stars Group.

“The company’s approach of partnering with a social media celebrity with over 50 million followers is refreshingly unique and a powerful proposition,” Lee said. “They have built a great team already and I look forward to being part of this compelling opportunity.”

Marmion joins i3 having most recently served as trading director for The Stars Group’s sportsbook. He previously had spells as managing director and trading director at Victor Chandler, and also managed VIP trading at Bet365.

Speaking about his new role, Marmion said: “I’m delighted to team up with Andy again on such an exciting project. Being involved from the beginning gives us the chance to develop the business we want to develop and I look forward to helping i3 and BlitzBet make its mark in the industry.”

i3 chief executive Chris Neville added: “Andy and Ian are top level executives in the online gaming world with proven track records of success with some of the largest operators in the gambling industry.”