Industry participation in AIDP survey doubles

The gambling industry’s growing commitment to diversity has been illustrated by a doubling of organisations committing to taking part in the All-in Diversity Project’s second annual survey.

Some 50 operators, suppliers and regulators have already agreed to volunteer information on diversity, inclusion and workplace equality compared to 25 in its inaugural year.

Those who have committed to participate include major companies such as GVC Holdings, Flutter Entertainment, Kindred Group and International Game Technology, with others still able to take part.

The results of the survey will be used to create the All-in Diversity Project’s annual report, the All-Index, which measures and benchmarks progress across the industry. It is due to be published in May 2020.

“All-in Diversity Project aims to be the central data resource for the global betting and gambling industry when it comes to diversity, inclusion and equality,” All-In Diversity Project co-founder Kelly Kehn said. “The business case for diversity has already been proven, but we now need to start separating testing our assumptions based upon facts and not fiction.

“The best way of understanding the landscape, identifying trends challenges and opportunities is by gathering this data is via our annual survey, which we then use to create the All-Index which in turn acts as a benchmark for progress year on year.

“I am delighted that so far we have seen twice as many industry stakeholders take part as last year and invite anyone that hasn’t completed the survey to do so.”

The 45-question survey is available to any organisation, including operators, suppliers, regulators and associations. Organisations that participate receive a complimentary copy of the All-Index together with their own private results and corresponding analysis.