Sliede has over 10 years of industry experience, having worked with over 140 marketing campaigns, including with streaming platforms across America and Europe as a Twitch premium partner.
In this role, Sliede engaged with a following of more than 80,000.
In his new role he will be handling digital media production across text, audio and visual for Green Jade Games’ multiple channels and publications, “ensuring consistent voice, tone, quality and style to deliver an authentic brand message”.
“I am delighted to welcome Janis to the team and for Green Jade to benefit from his incredible experience when it comes to content creation and especially for video and streaming,” commented Mark Taffler, CCO at Green Jade Games.
“It is great to also be able to leverage the understanding and learnings he has from outside of the industry so that we can apply it to our marketing efforts moving forwards, allowing us to better communicate the incredible player experience our games have to offer.”
Janis Sliede, head of content creation at Green Jade Games, added: “I am thrilled to be a part of the Green Jade team and to be a new face in the igaming industry.
“One of my main goals is to create a brand message and make sure that our story, through content, is being told in the best and most engaging way possible.
“Customers want to buy, support and align themselves with brands that are authentic and it is my job to bring that authenticity to Green Jade’s content and marketing. It is a challenge I am looking forward to taking on.”
This news follows Mattias Lindahl’s appointment as new head of development last month.